Resources & education

Understand the why.
Make better decisions.

Practical reading on coaching after 40, individual health conversations and building routines that last.

The journal

Read, reflect, ask questions.

Practical reading on training, recovery and long-term coaching, with clear boundaries between coaching education and medical care.

The method

A better baseline after 40

What to bring to your first coaching conversation, and how to make testing useful.

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Women’s health

Coaching through perimenopause

Individual training, recovery and nutrition support through a changing stage of life.

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Coaching

Why coaching takes six to twelve months — and beyond

A six-month foundation, a twelve-month option and support that can continue as your needs evolve.

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Frequently asked questions

What you need to know.

Who is this coaching for?

Men and women 40+ who want a personal, sustained coaching relationship. Many clients are executives, founders and professionals balancing demanding work with family and health.

What makes FitCon different?

The combination of a longer coaching relationship, an individual plan and direct access to me. We work across training, food, lifestyle and recovery, using relevant data to guide the conversation rather than selling a short transformation template.

How long is the commitment?

Choose a six- or twelve-month coaching commitment, with a minimum of six months. The first six months establish your routine and our working relationship. Twelve months gives us more time to refine your plan, and support can continue beyond the first year.

What does coaching cost?

The first six months are CAD $3,000. The proposed discounted twelve-month option is CAD $5,000. Choose a six- or twelve-month commitment; ongoing support is available by arrangement. There is no payment plan or automatic renewal. Final annual pricing, scope, applicable taxes and written terms are confirmed before payment.

What is the Protocol Audit?

A 60-minute consultation priced at CAD $250. After your application is reviewed, you receive a detailed questionnaire for assessment before the consultation. We discuss your starting point, priorities and the scope of coaching. Booking and payment instructions follow application review.

Do I pay or book straight away?

No. Apply first. If there is a fit, you receive the detailed intake and next-step instructions. Payment instructions are sent privately after the service and terms are agreed. Payment instructions follow application review and agreement on the service.

Do you prescribe hormones or peptides?

No. I am a coach, not a doctor. I do not diagnose, prescribe or provide medical treatment. Education can help you prepare questions for a licensed physician, who decides whether testing or any prescription is appropriate.

Can I work with my own healthcare professional?

Yes. Coaching is intended to work alongside your existing healthcare professional. With your consent, we can align the training and lifestyle plan with the clinical advice you receive. You remain in control of what you share.

Are hormones or peptides required?

No. They are not a prerequisite for coaching. Training, nutrition, sleep, recovery and sustainable daily routines form the foundation. Any medical treatment is a separate decision with your licensed clinician.

Do you work with women in perimenopause or menopause?

Yes. We consider your individual symptoms, training tolerance, sleep, recovery and goals. Medical assessment and any hormone therapy stay with your clinician; coaching helps you implement an appropriate daily plan.

Do all clients need scans or genetic testing?

No. We review what information is useful for your circumstances. A licensed clinician determines whether clinical tests or imaging are indicated and when they should be repeated. Genetic testing is optional and requires an informed discussion of its limits and privacy implications.

How quickly will I notice a difference?

Some people notice early improvements in routine, confidence or consistency. Changes in strength, physique, symptoms or laboratory markers vary, and no first-week or permanent result is guaranteed. The longer relationship gives us time to adjust rather than rush.

What does 24/7 access mean?

You can send me a message at any time, without waiting for your next check-in. It does not mean an instant response at all hours. We agree communication expectations when you join. This is not an emergency or crisis service.

How often are check-ins?

Weekly, biweekly or monthly, depending on your stage, needs and agreed plan. The cadence can change as you establish routines or need more support. Direct communication continues between scheduled reviews.

Is personal training available?

Yes, by request and availability. Local in-person sessions or private concierge visits are quoted separately based on location and scope.

Can you travel to work with me?

Private concierge support can include one to two weeks at your location by arrangement. This is individually quoted, subject to availability, and requires you to cover flights and accommodations. It is an optional addition to core coaching.

What happens after twelve months?

Clients who want to continue can discuss the Standing Protocol. Scope and pricing depend on the support required. Inquire for pricing; a reduced rate is a possibility for discussion, not a published promise.

Are laboratory, imaging and travel costs included?

The prices cover coaching. Any external testing, clinical appointments, prescriptions, travel or accommodations must be identified and agreed separately before purchase. Nothing is ordered automatically.

How is my health information handled?

The initial application is sent through Hostinger to sales@fitconcoaching.com for review and contact about coaching. Please leave medical details out. We agree a suitable return method before any detailed intake is shared. Contact sales@fitconcoaching.com about access to or deletion of your application.

Can I join without a gym or with a busy travel schedule?

We discuss your equipment, current ability, injuries and travel during intake. The plan should fit your actual environment. If a goal or activity is outside my scope, we discuss the appropriate professional support.

How do affiliate relationships affect coaching?

Partner links are disclosed. Buying through a partner is optional and is not a requirement for coaching. Clinical advice and prescription decisions belong to your healthcare professional, independently of any affiliate relationship.

By application · reviewed personally

A personal conversation starts here.

Tell me what you want to change. I’ll review your application myself and, if we’re a good fit, invite you to the next step.

Apply for coaching

The archive

More from the Protocol Log.

Existing articles remain available at their original addresses. Clinical topics are educational and should be discussed with a licensed healthcare professional.

The Truth About Steroids

Two decades around this industry taught me one thing: the problem was never the compounds. It’s the people using them without knowledge, data, or medical oversight.